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About Us

SKKY is a next-generation consumer private equity firm co-founded by experienced disruptive brands investor, Jay Sammons, and global influencer, entrepreneur and icon, Kim Kardashian.

Image of Kim Kardashian and Jay Sammons

SKKY is differentiated by a combination of three core competencies.

1

Understanding of Modern Consumer Platforms & Channels

2

Consumer Investing Expertise

3

Position at the Frontier of Cultural Relevance

1

Consumer Investing Expertise

2

Understanding of Modern Consumer Platforms & Channels

3

Position at the Frontier of Cultural Relevance

Mission


Our mission is to deliver differentiated results to our investors by leveraging our complementary experience to support great brands that meet the needs of the modern consumer.

Vision


Partnering with high-quality, growing companies focused on consumer products & brands, digital & direct-to-consumer, consumer media, hospitality and luxury.

Values


Personal Values


Kindness, Respect & Integrity
Treat others the way we want to be treated, internally and externally.
Humility
Listen and learn from one another.
Transparency
Communicate openly and provide honest feedback.
Give Back
Enhance the communities in which we operate.

Professional Values


Driven by Excellence
Seek to operate with the highest standards and deliver differentiated results.
Investor Focused
Remember who our most important stakeholders are.
Creative
Think outside the box; strive to not be constrained by industry norms.
Mission Driven
Seek to incorporate DEI & ESG opportunities into our value creation plans.

Our Culture


Team First
Collaborative approach — together we can win.
Inclusivity
Each team member plays an important role in getting to the best decisions.
Diversity
Our team deeply values the power of diversity.
Talent Development
Enduring commitment to helping our team members achieve their full potential.